Alcatraz Island

Integrated Tourism Campaign

OOH • Souvenirs • Experiential

The Idea

Alcatraz housed some of the most notorious criminals of the 20th Century. But even the evilest of men are more than their crimes. Complex and contradicting, these men found deeper parts of themselves at Alcatraz. Going in one person, and coming out another - visiting Alcatraz WILL CHANGE YOU. 

 

 

Out of Home

 

 

Souvenirs

 

 

Experiential

Spotify Playlist

We curated a playlist of the type of music and songs the Rock Islanders would play.