D&AD New Blood Winner
Algorithms dictate our lives and keep us in a digital bubble. We’ve created the BBCu+ app to break free from that bubble. This new app merges all of BBC’s content meeting the consumer where they are and tailors the content they see on any device.
A color profile is built from aggregated data. Users are able to customize the content they see by changing their settings and establishing consumption goals to add to their read, watch or listen queue.
We’re targeting Young Millennials and Gen Z's who are digital natives who value truth and self-reflection as catalysts for deeper connections and conversations that aim to solve the world’s problems.
The BBCu+ will chip away at digital isolation by providing a way for users to reclaim their algorithm, leading to a more considerate society.