Cotopaxi has a mission of fighting global poverty, In our research, we discovered that 700 million people live off of $1.90 a day. We created a three-part campaign featuring a CEO pay cut, a clothing line starting at $1.90, and a push for other CEOs to get involved all to raise funds to help Cotopaxi with their mission.
The One 9inety Project aims to THREAD SOME GOOD.
One 9inety PR & Social
Billionaire Call Out and Stunt
In order to get the attention of the Billionaires and CEOs, we want to disrupt them on their own turf. A Facebook game where Zuckerberg only gets $1.90 to shop. T-Shirts sold on Amazon asking if Jeff Bezos has ended world hunger. And an app available on the Apple Store for purchase of $1.90.