THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
OUTSIDE LANDS
Music Festival Posters
Cotopaxi
Social Good
Cotopaxi has a mission of fighting global poverty, In our research, we discovered that 700 million people live off of $1.90 a day. We created a three-part campaign featuring a CEO pay cut, a clothing line starting at $1.90, and a push for other CEOs to get involved all to raise funds to help Cotopaxi with their mission.
The One 9inety Project aims to THREAD SOME GOOD.
Announcement Video
One 9inety PR & Social
Billionaire Call Out and Stunt
In order to get the attention of the Billionaires and CEOs, we want to disrupt them on their own turf. A Facebook game where Zuckerberg only gets $1.90 to shop. T-Shirts sold on Amazon asking if Jeff Bezos has ended world hunger. And an app available on the Apple Store for purchase of $1.90.
