THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
OUTSIDE LANDS
Music Festival Posters
MARSHMALLOW
FLUFF
Station Domination • Brand Appreciation • Jingle
No one can escape the magic of fluff.
Station Domination Flat
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Station Domination Walkthrough
Brand Appreciation
Sesame Street
To celebrate Fluffernutter Day - Snuffleupagus’ cousin, Snuffa-Fluff-agus will be a shining guest star teaching the children the wonders of Marshmallow Fluff and making Fluffernutters with Big Bird.
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Brand Appreciation
Jingle
You take a little bit of Fluff
And a little bit of bread
A little bit of peanut butter
And then you start to spread
We just made a Fluffernutter
And all we’ve gotta say
Is that a little bit of Fluff
Gets you ready for the day
Made with: Cain Luke