One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
The Outside Lands music festival takes place annually in the center of Golden Gate Park in San Francisco. The weekend festival is a convergence of music, art, wine, food, and comedy — setting itself apart from other festivals.