THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
OUTSIDE LANDS
Music Festival Posters
THE NORTH FACE
One Club - Young Ones Brief
Outdoor • Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
OOH Flat
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Microsite
The Captains
In an effort to encourage explorers and thrill-seekers of all skill levels, the North Face will offer classes and expeditions that just so happen to be led by women.
When you visit the women's homepage you'll be given the option to learn more about The Captains or continue shopping.
You'll be able to find and book classes based on location, activity, or expedition.
Innovation
Google Chrome Extension
There’s an unfortunate trend where, more often than not, if a woman or a person of color achieves something great, their gender or race is the main point of focus in the headline rather than, say, their name.
With this browser extension for Google Chrome or Safari, these article headlines will be automatically altered to remove this pandering language, and instead highlight the individual and their accomplishment.
