The one Club
Social Campaign • Microsite • Industry Initiative
The One Club asked a group of us to create a social media campaign to celebrate the 10th anniversary of the “Where Are All the Black People” conference. The intention was to promote the new logo identity and the return of the "W" after a few years of being known as the "Here Are All the Black People" conference.
But we saw an opportunity to create a campaign that would not only promote the event and new logo but could lead to lasting change in our industry. We wanted to see what agencies were made of. We wanted to see their NUTRITION FACTS.
Social Posts that ran live