One Club - Young Ones Brief
Outdoor • Brand Innovation • Microapp
The Ask: Attract, inspire, and enable the next generation
of outdoor enthusiasts, more specifically female outdoor enthusiasts.
The Insight: All too often, women are faced with challenges and obstacles based solely on their gender. They're seen as women first when they should be seen as people first.
Thursday Boots aren’t disposable fashion. They’re a long-term investment; made with quality materials and built to last.
Perhaps for too long.
AD / David Ligon CW / Shaw Schiappacasse